playbook
Everything I know about building a successful technical recruiting desk in Web3 — condensed into a practical, no-fluff guide.
From sourcing candidates in on-chain communities and winning your first client, to structuring fees and closing offers in a volatile market. The resource I wish I had when I started.
Notify me on launch
what's inside
How to find and approach candidates who are genuinely active in the ecosystem — on-chain, in DAOs, in contributor networks.
The exact BD approach I used to land my first Web3 clients — cold outreach, positioning, and how to differentiate from generalist recruiters.
How to price your services in a volatile market, handle pushback on fees, and close offers without leaving money on the table.
Building a candidate and client pipeline that gets stronger over time — referrals, community presence, and long-term relationships.
A recruiter-friendly breakdown of blockchain, DeFi, Layer 1 & 2, smart contracts, and everything you need to speak credibly with technical clients.
A practical roadmap from your first placement to consistent billings — metrics, habits, and the mindset shifts that actually move the needle.